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Project Description

The Children's Creativity Museum is partnering with the Kinfolk app and local community organizations to co-create a technology-enabled walking tour of select, existing murals in the Yerba Buena/SOMA Pilipinas and Chinatown neighborhoods and other areas along the new Central Subway. This project will also include supplemental programming, including a new field trip program and museum experience. 

We will also be activating vacant spaces in downtown San Francisco with new virtual murals, which will be accessed using augmented reality (AR) on the walking tour app. We are inviting artists to propose a virtual mural concept based on the provided theme. This project is intended for all ages, specifically for a youth and family audience. 

Theme and Context

Theme: Honoring our place and communities to inspire the future.

Our museum is located in the heart of San Francisco's SOMA Pilipinas - Filipino Cultural Heritage District. Filipinos have immigrated here since the Spanish-American War, with our neighborhood attracting one the highest concentrations of Filipino residents in the U.S. Our neighborhood has a rich history of resistance against displacement and systemic erasure through youth-centered community engagement, civic engagement, and art and culture bearing. 

Nearby this vibrant Filipino community lies San Francisco's Chinatown, one of the oldest and most established in the U.S—a testament to the diverse cultural heritage and enduring spirit of the Chinese-American community. This neighborhood is a rich tapestry of cultural festivals, traditional eateries, and historic Chinese architecture, fostering a deep sense of identity and belonging for both its residents and visitors.

Murals and public art are integral components to the cultural ecosystem of both SOMA Pilipinas and Chinatown. 

We are looking to showcase new virtual murals by five (5) Bay Area artists that celebrate our city's shared cultural legacies by reflecting on the larger theme of honoring our place and communities to inspire the future. Specifically, we are looking for new artwork that addresses the following: In what ways are you inspired by your community/communities? How have the past and present shaped your dreams for the future? 


  • Visual artists of all mediums are invited to apply.
  • Artists should have a connection to San Francisco/Bay Area, as this project is place-based. 
  • Artists from all racial, ethnic, and cultural backgrounds are welcomed.
  • Emerging artists are encouraged to apply. 


The applications will be reviewed and selected by the Children’s Creativity Museum and a panel of community organizations, who will score the artists on the selection criteria listed below:

  • Concept: Virtual mural concept may be judged by such measures as originality, artistic vision, and connection to the theme of honoring our place and community to inspire the future. Credit may also be given to artwork that reflects a significant or direct relationship between the artist and distinct racial, ethnic, or cultural communities in the San Francisco/Bay Area.
  • Relevant Skills & Experience: The assessed ability of an artist to successfully implement a proposed virtual mural project, such as the ability to work constructively with other project stakeholders, meet deadlines, willingness to resolve issues as they arise, and generally manage the demands of the project.


  • One virtual mural to specific dimensions and file type, with layers saved
    • Work will be submitted as a vector graphic, Adobe Illustrator file types are strongly encouraged 
    • Mural may be created using analog mediums, but must be digitized
  • Potential modifications to the final file post-delivery (April 30, 2024) based on the specific requirements of the augmented reality platform
  • A 3-5 sentence written and recorded narrated statement about how the mural is connected to the theme


  • Call for artists/proposals and artist selection: January 29, 2024 - February 21, 2024
  • Artists will be given two months (March 8th to May 8th) to deliver art 
  • Walking tour will be soft launched with community groups and artists before a public rollout in July

*All dates subject to change


Artists will receive a total of $3,000 for their participation in the project.

How To Apply

Applications are available through GoogleForms. There is no charge to artists for submitting an application.

Applications will not be accepted after the February 21st, 2024, 11:59 p.m. (PDT) deadline.

Application materials include:

  1. Resume (10,000 characters maximum)
  2. 3-5 images of previous work (Please attach an image of your artwork (must be sized to 2100 px on the longest side with 300 dpi). 

If you have trouble uploading an image of your artwork, please email it as a jpeg to

  1. Artist Statement (Please limit your responses to less than 2000 characters)
  2. Project proposal
  • Please provide a brief description of your virtual mural concept (2000 characters max)
  • How does this concept connect to the theme of honoring our place and community to inspire the future? (2000 characters max)

Please direct any questions and concerns to Nicki Aquino,