Sponsor a New Happy Memory at the LeRoy King Carousel

Do you remember the joy of your first carousel ride?

What made that ride so special? Was it the sound of the organ music, the rush to find the “perfect” animal, or perhaps the motion that invited you to close your eyes and imagine yourself galloping across a field?


The Children’s Creativity Museum’s Looff carousel - renamed in 2014 in honor of San Francisco Redevelopment Commissioner and civil rights advocate LeRoy King - evokes that same feeling today and is one of the finest carousels in the world. Commissioned in 1904 and recognized as a signature attraction at San Francisco’s Playland at the Beach (1913 - 1972), our carousel exemplifies the Coney Island style, housing animals with vibrant expressions and elaborate paint work that inspire the creative spirit in us all.

A symbol of the spirit and resilience of San Francisco... 

Reinvigorating our downtown neighborhoods in the wake of the COVID-19 pandemic is a necessary step towards healing and rebirth.

Reinstituting carousel operations signals not only a return to normalcy for children and families but a return to prosperity for the nearby shops, restaurants, and small businesses that have struggled to survive. 

Now is the time to reinvest in Yerba Buena and we need your help to make it happen!

We're pleased to announce the return of our annual sponsorship campaign dedicated to the LeRoy King Carousel.

The campaign runs Memorial Day through Labor Day 2021, offering year-long sponsorships for carousel animals and chariots, ranging from $500 to $2,500 each.

Small business and corporate sponsorship packages are also available to support carousel access and events throughout the year. 

Show Us Your Carousel Journey!

Click the photo above to download our Coloring Sheet.